sorry to be a downer, especially since i do like the design of these shoes and swedish hasbeens seem like a decent company (the shoes are manufactured by hand in small factories in sweden and they say they practice environmental friendliness), but these particular shots from their spring lookbook are objectifying and gross.
the decision to hide the models' faces while displaying their oiled up and smoothly photoshopped bodies takes away what makes them human and leaves them as sexualized dismembered body parts.
are they selling shoes or ass?
maybe i am overreacting.
sure, loads of advertisers use similar tactics and i'm not usually one to be offended by fashion ads. i'm no prude, and women's bodies in all states of undress can be wonderful. i guess my gut reaction is a result of feeling that swedish hasbeens are trying to appeal to my very own personal demographic specifically, what with the whole retro 40's pinup styling, and to think that they can sell vintage inspired sexism along with their vintage inspired products makes me want to speak up and say no thanks.
does anyone else have feelings about this?